Bam
Martha Stewart is buying Emeril Lagasse. The Martha business empire is buying most of Emeril, the TV shows, the cookbooks and the cooking equipment. It does not include Emeril's restaurants. The deal is worth at least $45, maybe up to $70 million.
This deal illustrates how valuable well-known intellectual property is today. Emeril or Martha's kissers are instantly recognizable and thus can be used to push pots, pans or towels. Nothing is more valuable than a fake celebrity; whether it's a celebrity chef, a pop singer, an athlete or even a highly-strung upper-class homemaker that's done jail time.
Posted on February 20, 2008